EXPERIENCED OPERATORS YOU CAN TRUST
Merit is led by an team of operators and investors with a proven track record in software. We led some of the fastest growing companies in vertical software (growing then from tens of millions to hundreds of millions in annual recurring revenue) and have advised countless others. We aspire to be a different kind of investor, one who strives to build great companies, not optimize short-term results like private equity (PE). We left that world because we longed for something more enduring and we hated the incentive structure. We share a deep passion for software and a curiosity to always get better. We believe you can generate returns the old-fashioned way – by growing the cash flows of a business. We know that it takes time to build something meaningful and remain patient with a long-term mindset.
What We Believe
If the big rocks don't go in first, they won't fit later.
People and families come first.
Our reputations are fragile. Relationships matter.
There is power in thinking in decades, not years.
Curiosity and passion are a forceful combination.
Those who keep learning, will keep rising in life.
Vulnerability and authenticity are essential.
Always be gracious and pay it forward...humility is underrated.
VALUES LED INVESTING
Behind Our Name
Merit is inspired by the saying “To get what you want, you need to deserve what you want” (Charlie Munger). It’s an attitude that pursuing excellence is worthwhile and a conviction that there is always room for growth. It’s a belief that small actions matter and when done consistently over time build credibility, trust and positive outcomes. The Merit Mentality represents a challenge to our team and companies and an expectation to always strive to be “worthy” of those we work with (whether its sellers, employees, customers, partners or even living up to our own potential). We also believe this mentality is the foundation for good business especially in recurring software. It’s what we look for in the companies we buy and operate and a philosophy we hope to bring to everything we do.